For some unknown reason they wish to create their own name in the fashion industry. Ironically Guccio has has worked as a coordinating development of product and research of hides for the past 12 years at Gucci. I think this background in leather may help them create a luxury leather handbag line. Because he was involved in product development we may start to see some similarities in the shapes and designs of the bags. The bags are planned to retail between $900.00-$9,000.00
Either Guccio and Alessandro Gucci actually have a strong desire to design and show their own personal point of view they feel they can not execute at Gucci, or they are planning to milk the Gucci name for as much as they can. This is a brand I am going to keep my eyes on.

